Attendance and engagement at UK sporting, cultural and heritage sites (Grant)

Apply for funding to research the development of novel data-intensive approaches for capturing engagement data from unticketed cultural, heritage, and sporting events, activities and locations, demonstrated through a deployable tool in at least one DCMS sector. You must be based at a UK research organisation eligible for AHRC funding. Location: National Funding organisation: UK Research and Innovation, Arts and Humanities Research Council Who can apply: Public Sector, Non-profit, Private Sector How much you can get: From £1.1 million to £1.32 million Total size of grant scheme: £1.32 million Opening date: 22 September 2026, 9:00am Closing date: 1 December 2026, 4:00pm