Industry Digitalisation

Digital transformation for tourism businesses In today's digital world, a strong online presence and the effective use of digital technologies are crucial for long-term success in the tourism industry. Our programme helps you adopt and optimise digital technologies, enhancing your skills to give your business a competitive edge. Who is it for? Tourism businesses interested in introducing digital technologies to enhance online visibility and boost online sales to new audiences. Fáilte Ireland offers specific digital transformation programmes aimed at re-imagining the digital  capability of attractions and activity providers, strategically funded festivals, tourism focused golf courses and tourism accommodations within targeted regional areas. Expressions of interest calls are announced at intervals based on sectoral needs and demand. In order to be eligible, businesses must  demonstrate ambition for commercial growth in line with the programme's objectives. Eligibility is subject to terms and conditions. Type of support: Digital & AI